Baylor’s Dr Pepper Hour Tour to Visit Memphis High Schools, Host Baylor Alumni Event at NCAA Tournament Site

One of the University’s oldest traditions, “best hour of the week” delivers free frozen treats to local high school students and Baylor Alumni families across the country

March 19, 2024
Two Baylor students wearing Bear Pit jerseys striped green, gold and white; holding yellow cups with a green Baylor logo on the front

MEMPHIS, Tenn. (March 19, 2024) – The best hour of the week – Baylor University’s Dr Pepper Hour – is in year three of its highly lauded Dr Pepper Hour Tour, delivering sweet treats and a VIP Baylor experience to high school students and Baylor Alumni families across the country. The five-week spring tour treads significant new ground, stretching the Baylor brand to Texas’ Rio Grande Valley, San Antonio, Memphis and Nashville.

Dr Pepper Hour – a tradition of Baylor University since 1953 – opens the fourth week of the spring tour making its first-ever visit to Tennessee, visiting Briarcrest Christian School in Eads on Wednesday, March 20; Germantown’s Houston High School on Thursday, March 21; and Friday, March 22, as part of the game day festivities at the FedEx Forum in Memphis with Baylor Alumni and families ahead of the No. 3-seeded Baylor men’s basketball team’s opening round game of the 2024 NCAA Tournament.

“We wanted to extend the Baylor campus experience across the state and beyond by sharing this legendary Baylor treat with prospective students and our Baylor Alumni families,” explains Jason Cook, Baylor’s vice president for marketing and communications and chief marketing officer. “It’s such a unique tradition; where else do students enjoy free ice cream with their friends every week of their college experience?”

A custom Baylor and Dr Pepper-branded truck and trailer will cover the five-week spring tour, running February 27-March 28.

Building on the success of visits to high schools throughout the state and around the country, the University will work in additional family events to connect with Baylor Alumni that will be announced through regional alumni communications at a later date, delivering one of Baylor’s most beloved on-campus traditions directly to the communities that Baylor Alumni now call home. 

The Friday, March 22, Baylor Alumni and families gathering is the second of these events during the spring tour, with an additional outing scheduled in Nashville. 

At each stop, the trailer will create an authentic Baylor experience, including Baylor signage, Baylor Admissions counselors and a limited supply of Dr Pepper float kits. Each guest will be provided a Baylor-branded cup, ice cream and a can of Dr Pepper to help recreate the trademark on-campus gathering that Baylor students, faculty and staff continue to celebrate each week. Additional Baylor merch and giveaways will be available.

For more information, including a schedule of upcoming tour stops, a request function for future Dr Pepper Hour tour visits, Baylor admissions, the official Dr Pepper Hour recipes – including a gluten- and dairy-free style – and a video tutorial from Baylor President Linda A. Livingstone, Ph.D., and the First Family, visit


Baylor University is a private Christian University and a nationally ranked Research 1 institution. The University provides a vibrant campus community for more than 20,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating University in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 90 countries to study a broad range of degrees among its 12 nationally recognized academic divisions.